A comprehensive view: media effects through the theoretical lens of psychoanalysis

Abstract

People watch dramas for entertainment and news for information without realizing how it affects their daily lives. The study focuses on the undeniable fact that media content (news and entertainment) has a significant impact on people. Individuals' perceptual abilities influence how they react to media. People's emotions are not the only thing affected by media use; it also has psychological and behavioral effects, both consciously and unconsciously.

This article studied how viewers interact with media content, the psychological effects on their lives, and how media affects their mental health both consciously and unconsciously. A theoretical analysis was conducted based on Sigmund Freud's theory, which states that unconscious memories, thoughts, and urges influence the human mind.

Individuals are affected by media content through a variety of factors. The study resulted thematic impacts, including psychological effects. Emotional and Behavioral effects of Perception. These factors can be treated according to Freud's belief that "making unconscious motivations and thoughts conscious would allow a person to obtain insight".Although the basic objectives of this study have been achieved by identifying and exploring the effects and perspectives of psychoanalysis.

The study provided comprehensive media and psychological analysis that raised awareness among non-professionals or general viewers about content choices and their unintended consequences in their lives.